Historically, people don’t think of British Airways for late deals. And their sporadic job of advertising late offers hasn’t helped. We came up with ‘Last Call’ to house all their late deals in a single brand. We then used live weather data, traffic info and time-sensitive ads to engage people.
Billboard with live weather data…
Social media posts…
Banners with live data – weather and traffic…
Digital underground panels…
The Last Call landing page on ba.com…
