For Aviva, we created a striking new brand positioning, one that highlighted their size and experience. We developed a new tone of voice and a distinctive ‘triangle’ mechanic – a radical design evolution for Aviva. This device highlighted the customer, broker or client’s problem and showed exactly how Aviva solve it. We then flowed my new design and positioning across every conceivable communication channel, bringing the campaign to life. The following was a DM piece…
Cover wrap…
Another DM example…
Press…
Online banner…
Homepage roadblock…
